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Georgia Anne Muldrow unveils the video for ‘Overload’

Today Georgia Anne Muldrow unveils the video for ‘Overload’ directed by Capricorn Clark. Addressing “the process of building loving relationships in spite of the malfunctions of Western society”, it’s the title track from her new album - widely regarded as her finest work to date - released on 26 October 2018 via Flying Lotus’ Brainfeeder imprint (a record label deeply embedded in her birthplace Los Angeles, with a ton of shared history, shared beliefs and a united vision of the future). It was justly acclaimed by Pitchfork (8.0) who paid tribute to her eclecticism, experimentation and individuality: “The restless avant-garde soul singer is still reinventing rhythm and blues for the future… the epic scope of Muldrow’s body of work forms the funkiest of odysseys.”

“Overload felt like such a contrast between chaos and control that I wanted to find a subtle way to relay - in a way that allowed the non-core fans to meet her and gave the core a champion,” explains Capricorn Clark. “Aretha Franklin kept coming to mind, and an image of her in her dressing room kept coming back to me, so I built a world around that. Georgia is a huge being. She emotes this light, but she isn’t aiming for the spotlight, so I had to bring the light to her.”

Capricorn Clark is a creative director, marketing strategist and producer. She was Diddy’s former global brand director for a decade and has worked with the likes of Cassie, Pusha T (“MNIMN” and “Wrath of Caine”), AWGE - the creative agency founded by A$AP Rocky - and Diddy Dirty Money. Capricorn and her husband have just launched Harun Creative, an agency that seeks to amplify talent in a way that speaks to a culture point. Georgia Anne Muldrow being their first client.

Georgia will perform in London at the upcoming Brainfeeder X show at Brixton Academy on 15 December with her band The Righteous.

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Brainfeeder X @ O2 Academy Brixton, London

Saturday 15 December 2018

Flying Lotus (3D)

Thundercat

Georgia Anne Muldrow

Ross from Friends

Lapalux

Dorian Concept

Iglooghost

+ special guest Gilles Peterson

Tickets: http://www.soundcrashmusic.com/brainfeeder-x/

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